Docs/Integrations/Integrations

    HubSpot

    Last updated · MAR 2026·Read as Markdown

    HubSpot Integration

    Most AV integrators run their deal pipeline in HubSpot. Multi-room corporate refresh deals, dealer-program contacts, multi-year service agreements. Connect AVCodex and the agent runs CRM tasks for the BD team in plain English.


    Connect HubSpot to your AVCodex agent so it can manage CRM data: search contacts, track integrator deals, look up companies, and log site-visit notes through natural conversation.

    Once connected, your agent gains thirteen tools across four CRM object types:

    Contacts#

    Tool Description
    hubspot_list_contacts List contacts with email, phone, company, and lifecycle stage
    hubspot_search_contacts Search contacts by name, email, phone, or company
    hubspot_get_contact Get detailed information about a specific contact
    hubspot_create_contact Create a new contact with email, name, phone, and more
    hubspot_update_contact Update an existing contact's properties

    Deals#

    Tool Description
    hubspot_list_deals List deals with name, amount, stage, and close date
    hubspot_search_deals Search for deals by name or other properties
    hubspot_create_deal Create a new deal with pipeline, stage, and amount
    hubspot_update_deal Update an existing deal's properties

    Companies#

    Tool Description
    hubspot_list_companies List companies with domain, industry, and location
    hubspot_search_companies Search companies by name or domain
    hubspot_create_company Create a new company record

    Notes#

    Tool Description
    hubspot_create_note Create a note and associate it with a contact, deal, or company

    1. Open the Integrations tab

    In your agent's builder, navigate to the Build section and select the Integrations tab. Find HubSpot in the list of available integrations.

    2. Click Connect

    Click the Connect button next to HubSpot. You will be redirected to HubSpot's authorization page.

    3. Select your HubSpot account

    Choose the HubSpot account you want to connect and approve the requested permissions. The integration requests read and write access to contacts, deals, and companies.

    > Note: You need admin access to the HubSpot account to authorize the integration. The agent will be able to create and modify CRM records.

    4. Test it out

    Once connected, open the chat preview and try: - "Search for contacts at Acme Corp" - "Show me all open deals over $50,000" - "Create a new contact for Sarah Johnson at sarah@acme-corp.com, IT Director"

    Natural CRM Queries#

    The agent translates natural language into CRM operations:

    • "Who is our facilities contact at Acme?" triggers a contact search
    • "What deals are in the design-review stage?" lists deals filtered by stage
    • "Log a note on the Acme HQ deal that we walked the site and confirmed the room count" creates and associates a note

    Pagination#

    List operations support pagination. When there are more results than the default page size, the agent can request additional pages to find what you need.

    Contact Properties#

    Each contact includes:

    • First name, last name, email, phone
    • Company association
    • Job title (IT Director, AV Manager, Facilities Lead)
    • Lifecycle stage (subscriber, lead, MQL, SQL, opportunity, customer)

    Deal Properties#

    Each deal includes:

    • Deal name and amount
    • Pipeline and deal stage
    • Close date
    • Owner assignment
    • BD assistant: "Show me all deals closing this quarter and their total value"
    • Contact lookup: "Find the IT Director contact info at TechCorp HQ"
    • CRM data entry: "Create a deal called 'Acme HQ 40-Room Corporate Refresh' for $850,000 in the Integrator Sales pipeline at the design-review stage"
    • Activity logging: "Add a note to John's contact that we had a site walk today and confirmed Crestron NVX is the right fit"
    • Pipeline review: "How many deals are in each stage of the integrator pipeline?"
    • Vertical analysis: "What companies do we have in the higher-ed vertical, and which have open dealer-program deals?"

    HubSpot tool calls use your standard LLM token billing. There is no separate per-call fee.

    *AVCodex · Your AV expertise. Amplified by AI.*

    Was this helpful?
    Edit this page →